Your company’s image is very critical, that’s why you should make sure that you hire the right video company to promote your company or product. However, hiring the right video production company can be quite overwhelming, especially if it is your first time, and you really don’t know what to expect and the total cost of your project.
Hiring a good video company such as AR production to create videos for your products or company is among the most significant investment decision you can make because videos are a great marketing tool, and when it done appropriately, it can yield incredible results.
The following are some of the tips that can help hire a good video production company for your project.
- Check the company’s experience
The company should be able to tell you how long they have been operating, if their employees are adequately experienced, and they should show you their extensive portfolio or pictures of recent project similar to your project. You should keep in mind that anybody can buy an HD camera and editing software, develop a website and claim that they are a video production company. Watch out for such companies.
- The quality of their work
According to studies, poor quality videos can make 60% of consumers to perceive a product negatively. Again, 62% of them will not connect with the brand. Poor-quality videos can significantly affect sales even if a person offers the most inventive products or services. Before you hire a video production company, make sure that it has the potential to deliver quality videos to uphold your brand’s integrity.
- The cost
The costs of hiring video production companies vary; some charge more and others charge less. Some companies use stock video and stock photographs to keep the budget in control. However, time is an important commodity for most video production companies.
Some projects can take less time and don’t require a shooting location. The use of live actors and different shooting locations can add to the overall cost of the project. If you want a correct cost, you can ask the company to provide you with per hour editing charges or half-day shooting charges.
- You shouldn’t rely so much on the demo reel
A majority of video production companies have a demo reel on their sites. A demo reel is a series of clips from past projects. The intention is to show the client that indeed it is a reputable company with many clients. However, the demo reel doesn’t show you the photo of the finished project.
There is no doubt that you need not only an excellent video, but you also need a video that communicates the message you want to pass to your audience.
Do extensive research into the website of the video production company you want to hire to check out some of the real videos of the projects they have handled successfully. If you don’t find any, that should make you suspicious. You can look for another company instead.