Let’s face it. Social media is everywhere. Research shows that there are 4.54 billion internet users. Of these, 3.725 billion are active users on social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
Whether you operate a small lawn mower repair shop or a big box national brand, social media is a important piece of your business marketing strategy. Social media platforms fosters connections with customers, increases awareness about brands, and increases leads and potential sales. Social media is powerful, and it’s here to stay. As a business, if you want to connect with your customers, you need to have a social media presence.
Here are the top 3 social media management tools every business needs.
Hootsuite is one of the most popular social media management tools. Trusted by more than 800+ employees from Fortune 1000 companies, Hootsuite can unite all your social media campaigns.
Want to publish content to your social media pages or track your campaigns’ effectiveness? You can do this and more on Hootsuite. Hootsuite offers a 30-day free trial. When this elapses, you can choose one of the following plans:
- Professional – $29/month
- Team – $129/month
- Business – $599/month
2. Agora Pulse
Agora Pulse is a social media management tool that enables you to build authentic relationships and drive engagement. Founded in 2011, over 23,000 social media managers are using this tool.
They use it to schedule, reschedule, and bulk uploads your social media posts. The tool also allows you to track your campaigns and generate one-click reports. Agora Pulse offers a free plan. All you have to do is sign up. No credit required.
If the platform fits your needs, you can select one of the following annual plans.
- Medium – $79/month
- Large – $159/month
- X-Large – $239/month
- Enterprise – $399/month
3. Sprout Social
Founded in 2010, Sprout Social is now trusted by more than 20,000 world-class brands. The reason why it has become so popular is that Sprout Social helps businesses build stronger relationships.
It’s able to do so by allowing you to reach your audience, engage with them, and even measure your campaigns’ performance. As such, marketers and social media managers give your audience more time and less time with manual tasks.
Sprout Social offers a free trial with no credit required plus no software install. Besides the free trial, you can select any of the following plans:
- Standard – $99 per user/month
- Professional – $149 per user per month
- Advanced – $249 per user per month
There you have it. The top 3 social media management tools every business needs. Remember that social media is a crucial part of your business marketing, it doesn’t have to be difficult to manage. Don’t hesitate, take the first step, create a profile, and start develping long-lasting relationships with your customers. We hope that we’ve mentioned at least one tool that suits your business needs. Best of luck!